For “Yperiko”, a unique space for self-awareness and healing, we developed a visual identity that reflects the harmony between nature and personal growth. Inspired by the therapeutic properties of the Hypericum plant, the branding captures the essence of calm, renewal, and mindfulness. The logo features the delicate Hypericum flower, seamlessly paired with classic Times typography, symbolizing a blend of natural beauty and timeless wisdom. The chosen color palette—soft shades of white, green, and yellow—evokes freshness, serenity, and a sense of natural wellness.
#Branding #Design #VisualIdentity #Wellness #Mindfulness #CreativeDirection