At first glance, it’s a pig. But not just any pig. He leans back with calm confidence, puffing thoughtfully on a pipe—an unexpected symbol of slow mastery, taste, and timeless tradition. This is the face of Prosou: a visual character that speaks the unspoken truth of great cured meat—it takes time, patience, and just the right amount of smoke.
Prosou – Natural Cured Meat
Prosou – Natural Cured Meat
What we did
- Creative direction
- Branding
Designed in tones of soft brown, charcoal black, and bronzed gold, the identity balances rustic charm with elegant restraint. The fine linework echoes the delicate slicing of prosciutto. The pipe? A quiet nod to the smoking process and a wink at connoisseurs who know that true craft doesn’t shout—it smolders.
Prosou’s visual communication doesn’t follow trends—it sets its own pace, like its namesake product: carefully aged, naturally cured, unmistakably refined. The brand stands as a bold statement in a market of noise: artisanal quality, dressed with character.