Simulacra – ADAF 2025 Visual Communication

For the 21st edition of the Athens Digital Arts Festival (ADAF), we designed an evocative visual identity that embodies the festival’s Open Call theme, Simulacra. Rooted in Jean Baudrillard’s concept of hyperreality, the design explores the intricate interplay between reality and its representations, blurring the lines between what is real and what is simulated.

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What we did

  • Creative direction
  • Motion graphic design
  • Web design

Client

  • This compelling visual language seamlessly connects Athens Digital Arts Festival innovative spirit with its exploration of art, technology, and philosophy, inviting audiences to step into a world where the boundaries between the digital and physical dissolve.