Simulacra ADAF 2025 Call For Entries

For the 21st Athens Digital Arts Festival, themed “Simulacra”, we created a compelling visual identity and a teaser campaign that explores the interplay between reality and hyperreality. Inspired by Jean Baudrillard’s four stages of simulacra, our work reimagines both human and natural elements through a futuristic lens. The teaser serves as an immersive prelude to the festival, inviting audiences to enter a world where technology and art converge to challenge perception, identity, and authenticity.

#visualcommunication #motiongraphics #happyartists #AthensDigitalArtsFestival #ADAF2025

What we did

  • Creative direction
  • Motion graphic design
  • Web design

Client

  • Dive into the whirlwind of the modern world, where reality is ever-changing! Experience the thrilling combination of technology, science, and art at the 21st Athens Digital Arts Festival Simulacra.
Launch website
Our concept speaks for the evolution of a neo-homu species—a futuristic representation of humanity where biology and technology merge seamlessly. These beings are enveloped in innovative, AI-generated "new skin materials" that shift textures and hues, symbolizing the fluidity of identity in the digital age. The environments they inhabit mirror Baudrillard’s stages, from distorted reflections of the natural world to surreal, fabricated landscapes detached from any origin. - Harry Macheras
The teaser features a mesmerizing blend of photorealistic and hyperreal imagery, with a focus on tactile details of new skin materials and abstract representations of Baudrillard’s stages which unfolds in a void of infinite grids and floating digital artifacts, where nature and identity no longer have a connection to reality.