This concept explores the concept of balance and union and their association to the shiatsu philosophy. The logo icon is unique and memorable among the competition and creates a playful feel to the mark. The icon communicates the concept of connectivity which is a common term in the Chinese philosophy. The typography has been selected to be simple and therefore not compete with the icon.We are in no doubt that the experience we gained from this project will influence our approach to future projects in a positive way.
As is often said, the hardest part of any project is the beginning, and this one was no exception. In fact, in many ways it was more challenging than usual thanks to the openness of the brief.
The brand strategy includes key value such us “balance”, “union”, “connection” which helped to form the basis of the design brief. The first thing we did was work with the key elements. We always try to link to the personality of the brand and give it a reason for being.
We are in no doubt that the experience we gained from this project will influence our approach to future projects in a positive way.