Olive Epitome has a team of people with different professional backgrounds and experience with local and international firms in commerce. This combined experience and knowledge in the promotion of recognised high quality products is added value for extra virgin olive oil.
First, Harry Macheras created a design that was clean, simple and had a European flavour—timeless, confident, and established— and didn’t look like a commerce company’s. Then came the need for a marketing piece that conveyed Olive Epitome in a way people would understand, considering they didn’t yet have a variety of personal examples to glean from Because of the nature of the project we choose to make two versions stand alone yet remain connected because of their linked purposes.
“From the start we wanted to create a hybrid website between commerce and research about extra virgin olive oil. “ The development process was to get a design/layout/container that was recognisable, yet also specific to the theme.This was important to us because lots of familiar projects really look the same. This project was more work to develop because we had to ask the question, “What works best?”
For every section but in the end it was very satisfying and, we still think, unmatched. We always worked closely with the editors-they chose content and said what was important or which ideas should be discussed for the upcoming issues.