Olive Epitome has a team of people with different professional backgrounds and experience with local and international firms in commerce. This combined experience and knowledge is added value in the promotion of recognised high quality products, in this case the “Extra Virgin Olive Oil”.
First, Harry Macheras created a design that was clean, simple and had a European flavour—timeless, confident, and established— and didn’t look like a commerce company’s.
Then came the need for a marketing piece that conveyed the Olive Epitome’s message “in a way people would understand”. Because of the nature of the project we chose to make two versions which could work as stand alone and also connected because of their linked purposes.
“From the start we wanted to create a hybrid website between commerce and research about extra virgin olive oil. “ The development process was to get a design/layout/container that was recognisable, yet also specific to the theme. This was important to us because lots of familiar projects really look the same. This project needed more work to develop because we had to ask the question, “What works best?”
For every section but in the end it was very satisfying and, we still think, unmatched. We still work closely with the editors as they chose the content and said what was important or which ideas should be discussed for the upcoming issues.