Happy Artists has been designing the visual identity of the TV Show “Chef On Air” as a partner of ProsTV for the past 8 years.
First was the logotype of the show. We created a symbol that was clean, simple and had a sweet flavor-timeless, confident, and established- and didn’t look like anything else on television. We tried on a Recipes book layout where the cover concept began to come into focus with vertical photo bars.
The final cover underwent additional changes before the look we wanted was archived. When we layout the visual identity colors and graphics on the TV trailer it looked fully happy and creative, exactly as we wanted it to be.