Tactus | 17th Athens Digital Arts Festival

Human interaction of any form came in the spotlight, got fetishized, commented on, and coloured with all shorts of feelings, deconstructed and reconstructed with every possible way so it can pull through this situation. Connection became the object of discourse, expectation, deprivation, struggle, revolution. Humanity is reinstating the notion of connection/communication, restoring it in public consciousness as the “beat” of this world. 

We don’t have a single way of approaching a design problem” Harry says.”It varies according to the specific challenges of the project. In this case, it was very structured because of the complexity and number of people involved. In my experience, brainstorming with the design team is very useful, provided that the problem we had to solve as group Is well defined. A well-defined problem leaves as much room as possible fro experimentation in the expression of a solution but with a clear understanding of the project goals. Of course collaboration also engenders a positive team spirit. The relative complexity of this project did impose some creative constraints, but that was all part of the fun. 

“An open brief is quite a challenge in it self. The goal was to turn a straightforward moving announcement to something else, something odd”, says designer Harry Macheras. The creative strategy behind our annual design for ADAF festival was to present the reader with something familiar but unusual – to recreate a 1980 aesthetic to suit the concept, carried through to the illustration style. There is a complete story, created from the simple facts the piece needed to deliver.  

What we did

  • Art direction
  • Branding
  • Motion graphic design
  • Sound design


  • Athens Digital Arts Festival (ADAF) is an International Festival which celebrates digital culture through an annual gathering bringing together a global community of artists and audiences.