The typography has been selected to be simple and therefore not compete with the icon.We are in no doubt that the experience we gained from this project will influence our approach to future projects in a positive way.
As is often said, the hardest part of any project is the beginning, and this one was no exception. In fact, in many ways it was more challenging than usual thanks to the openness of the brief.
The brand strategy includes key value such us “balance”, “union”, “connection” which helped to form the basis of the design brief. The first thing we did was work with the key elements. We always try to link to the personality of the brand and give it a reason for being.
We are in no doubt that the experience we gained from this project will influence our approach to future projects in a positive way.